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August 20 2014

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Coach’s Card Shark

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Coach’s latest trump card? Hugo Guinness. To celebrate its recent teamwork with the British linocut artist, the brand threw a casino-themed bash at the Jane Hotel ballroom last night, complete with a blackjack table, an illusionist, and a house-of-cards builder—a nod to the fact that the collaboration, in addition to leather goods, includes a very covetable deck of hand-drawn Coach playing cards. Guinness quietly occupied a banquette area while Maria Cornejo chatted with friends nearby and Lisa Marie Fernandez tried her luck at roulette. (She only recently got the bug, Fernandez said: “I just got back from the Chanel party in Las Vegas and I won big!”)

For the collaboration, which makes use of both original and archival images, Guinness explained that he’d briefly given up his normal routine of working at home in Brooklyn in order to take meetings at Coach’s Madison Avenue headquarters. Office life, he confessed, seems like a world apart. “It’s very different, isn’t it? There’s a whole protocol there—people come in, and then they disappear again, and you don’t know why they’ve come in,” he said. “It’s just weird, it’s a different world.” But it may start to feel familiar soon enough—Guinness and the brand are already thinking about doing a second project, potentially for the holiday season.

Photo: Courtesy of Coach

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