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April 19 2014

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Exclusive: Pre-Fall Prabal

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After winning a large chunk of change from the CFDA/Vogue Fashion Fund, Prabal Gurung decided it only seemed natural to launch a pre-fall collection.

“You have to do all four seasons at this point,” he says of his first pre-fall collection, debuting exclusively here on Style.com in this video made during his lookbook shoot with photographer Dan Martensen, who has worked with the likes of i-D, The New York Times, and The Last Magazine. “It’s a huge opportunity to introduce new categories and more sportswear pieces—it’s an incredibly important season.”

Here, Gurung’s girls Alana Zimmer, Hanne Gaby Odiele, Kate King, and Ming Xi (all have walked in his shows) model his latest efforts. “With this collection, I developed a particular print that I had taken a picture of. I had this printmaker in London that I was working with and it looks like a kaleidoscope,” Gurung tells Style.com, in between meticulously pintucking Zimmer’s dress and picking out the perfect pair of Linda Farrow shades with his longtime stylist, Tiina Laakkonen, as Rihanna blasts from the stereo in the background. “We worked to develop the image more and more and more. I didn’t want it to have the same floral idea of my Spring collection—if you look, it’s pretty from afar, but up close, it’s a little hard.” The kaleidoscope print appears throughout the collection, on featherweight T-shirts (his first), Lurex and cashmere jacquard knits, and multiple silk wool or silk georgette pieces in rich green and jet black.

A pre-fall collection isn’t the only new addition to his growing list of accomplishments—Gurung has been hard at work with his new duties as chief designer for ICB, a label that hasn’t been sold in the States for nearly a decade. “The design integrity, aesthetic, and what I believe in will be the same,” he says of his vision for the new ICB collection. “Obviously I come from the American couture background, but there’s also a side of me that lives in the East Village, you know? It will reflect that a little bit more, but not in an obvious East Village way; this will have more grit.”

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