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April 20 2014

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Selfridges’ Bright Young Things

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Selfridges has announced the latest round of designers for its Bright Young Things initiative, a project it launched last year (with emerging designers Simone Rocha, Kirsty Ward, and Alex Noble in the mix) to support young designers in London. This year’s 15 Bright Young Things include womenswear designers Maarten van der Horst (the recent Central Saint Martins grad who made a big splash at Fashion East with his Hawaiian prints), Alice Lee, Adam Andrascik, Sorcha O’Raghallaigh (who has worked with Lady Gaga and Nicola Formichetti), and MASC; menswear designers Shaun Samson, Astrid Andersen, William Richard Green, and Alex Mattson; and accessories designers Oliver Ruuger and T. lipop. The group also includes photographers, graphic illustrators, interior designers, and prop makers.

As part of the program, which launches today and runs through the end of February, the designers will get to showcase their work in the retailer’s Oxford Street or Duke Street windows, and their collections will be for sale on Selfridges.com and in three pop-up shops.

Photo: Alessandro Viero / GoRunway.com

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