Social intelligence

The Cat Is Out of the Bag

January 27, 2012  10:00 am

If the elbow-to-elbow lines at the Jason Wu for Target party was any indication, the retailer’s latest high-low collaboration, set to hit shelves on February 5, will be tough to keep in stock. Wu and Target took over Skylight Soho last night and converted it into a whimsical Parisian street scene with a Ladurée macaron station, fully stocked café bar, circulating mini croque madames, and, of course, a boutique stocking the affordable designs (think: polka blouses with jaunty ties and pleated skirts for strolling the Seine). While the likes of Blake Lively, Chloë Moretz, and Harley Viera-Newton jostled for the size smalls, Wu circulated in a trim black-on-black suit. “It’s been amazing to come up with a concept and to have it executed like this,” he said, marveling at the sheer scale of the party and collaboration. “I’ve really enjoyed the process,” he added. “I mean, I’ve now filmed my first commercial and there’s the billboards!”

And the cheeky black cat in the campaign? “I’m a cat person; I have two at home,” Wu explained. ”And I like that the black cat is mysterious and a bit naughty.” Nearby, Kate Young stopped to congratulate the young designer, as did Jaime King, who was in town from L.A. for a few days. By 10:30 p.m. the crowd thickened around the stage, where French electropop band Yelle played a set. Judging by the number of editors in the room bopping their heads, with their Wu merchandise in one hand and a cocktail in the other, it felt like a fashion week warm-up.

tags: Blake Lively, Chloe Moretz, Jaime King, Jason Wu, Target, Yelle

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