The New Target
These days, there are certain designer milestones that indicate success—collaborating with Target has become one of them. Fresh from rolling out its latest designer collaboration with Jason Wu, the Minneapolis-based megastore is wasting no time tapping the nation’s latest style stars. Today, it unveiled its new design partnership project, dubbed The Shops at Target. For the first round, debuting in stores and on the Web May 6, the retailer is joining forces with five specialty boutiques across the U.S., including The Webster in Miami, Cos Bar in Aspen, The Candy Store in San Francisco, Polka Dog Bakery in Boston, and Privet House in Greenwich, for exclusive, limited-edition collections. In all, there will be nearly 400 items, ranging in price from $1 to $160. In a departure from its former GO International program, the retailer has set its sights beyond apparel, venturing into home decor, beauty, and even edibles (read: Target lollipops). Target, however, will also continue its stand-alone, limited-edition designer collections.
“I was super-excited to collaborate with Target,” The Webster owner Laure Heriard Dubreuil told Style.com at today’s New York press conference. “They allowed me to be creative, so the collection is completely my own style. It’s all the pieces that I love the most from my wardrobe.” That includes Brigitte Bardot-inspired espadrilles, Art Deco gold jewelry, and plenty of bohemian frocks in palm leaf prints based on the vintage wall coverings at the South Beach shop. Bonus: Everything in the line, which also includes men’s and children’s wear, costs less than $50. But that’s not all Dubreuil has to be excited about—she’s also prepping for her upcoming nuptials to her boyfriend, artist Aaron Young. As for Style.com breaking the news on the recent engagement? “It posted so quickly, I didn’t even get to tell my parents!”