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August 22 2014

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Boo Who?

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Valentine’s Day cometh. Waris Ahluwalia prepareth. The jeweler and oft-quoted devotee of love is launching a new capsule collection, Boo by House of Waris, to bring his wares (and his sense of romance) to a wider audience. The project, he said by phone today, continues his “never-ending exploration of the world’s greatest mystery—love.” (He conceded that the world actually has three great mysteries: space, the ocean, and love.) The three-piece capsule, which includes earrings, a necklace, and a bracelet, is Ahluwalia’s more cost-effective foray into the world of jewelry. The gold pieces, which launch at Moda Operandi and will later be available at Colette, The Webster, and Kirna Zabête, retail for $250 and under. (Pavé versions are in the works for the future.)

To complement the range, Ahluwalia asked ten friends to make short films, given only the prompt, “You’re My Boo.” (“If you’re not ready to say I love you…” the designer offered by way of explanation.) Collaborators ranging from artist Matthew Frost (whose Chinese take on the theme kicks off the project below) and Mark Seliger to Olivier Zahm and Casey Neistat each created a short to be released daily, which will take viewers through Valentine’s Day—and beyond, which is part of the point. Love and Boo, Ahluwalia explained, shouldn’t be confined to one February day a year. “My love continues forever,” he said.

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