August 23 2014

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In The Family


When he’s not in the city, Yigal Azrouël lives a laid-back, short-board surfer lifestyle. He rides waves on Mexico’s Baja coast, chills out by the Mediterranean in his native Israel, and skips down to Costa Rica for sun, surf, and sand. So, understandably, his offshoot contemporary line Cut25 balances city style (little leather jackets and blazers) with weekend relaxation (easy draped sweaters and wispy scarves). It’s a cocktail that works. On Friday, the line is expanding via its first standalone retail store on Grand Street. “I love the location,” he said over the phone. “The east side of Soho has a really cool vibe, between the stores and galleries. I love Saturdays surf shop and there’s Opening Ceremony, Jil Sander, and Derek Lam.”

Good neighbors always help, but so does family. Azrouël collaborated with his nephew Dror Benshetrit on the interiors of the 1,400-square-foot space. “No one knows me better than Dror,” Azrouël said. “It’s not like I have to even think about it, because he’s already on the same page. He’s my best friend.” The final design includes bleached wood, distressed steel columns, and striking geometric forms that double as sculpture and merchandise space. Speaking of the stock, the designer has created exclusive pieces for the store and curated a fun selection of special collaborations and books. And that’s all before fashion week, which has kept him plenty busy with his eponymous collection. “I come in early,” he said. “Then I don’t even know what time I leave the studio. I don’t even want to look at the clock.”

Cut25 opens Friday, 129 Grand St., NYC.

Photos: John Aquino

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