August 23 2014

styledotcom Three questions for a powerhouse player in Brazil's fashion scene:

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La Dolce Veda


“There is something so awesome about the perfect-fitting leather jacket,” Veda designer Lyndsey Butler tells Butler essentially built her New York-based label (launched for Spring 2008) on that notion, making a name for herself with her expertly tailored leather jackets (sold at retailers like Barneys and Intermix). This season, however, Butler has filled in the rest of the story, adding sweaters and silk print shirts, in rich mauve, hunter green, and chocolate, to the mix. “We are really launching our ready-to-wear now. In addition to the leather jackets (the core), we are doing cashmere sweaters, working with a bunch of novelty textures, and using heavier fabrics for pants and jackets,” she says of her Fall ’12 collection, making its debut tonight at The Hole Gallery on Bowery. “Now you don’t have to wear your leather jacket with your leather pants—you can mix it up,” she joked.

The collection’s still got that rock ‘n’ roll vibe (“there’s lots of black in there as usual,” she says), but this season the Veda girl looks a little more luxe than in the past. “One of the silk prints was inspired by a Persian rug we have in the office. It’s very monochrome and very digital,” she says of the look (pictured). As for what’s on the horizon for Veda, watch out for a cool jewelry designer collaboration and men’s leather jackets.

Photo: Courtesy of Veda

Designer Update