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July 28 2014

styledotcom Ali Hewson and Danielle Sherman open up about @EDUN_NY's future: stylem.ag/Uw9Fzz pic.twitter.com/ApccIeRLP9

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Stop Faking It

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Following the CFDA and eBay’s first collaboration on one-of-a-kind designer tote bags promoting anti-counterfeiting, the two have partnered up once more for another “You Can’t Fake Fashion” campaign. After the first round of bags, designed by labels including Rodarte, The Row, and Rebecca Minkoff, sold out within hours, over 75 designers signed on to create a bag this time around. For good reason—it’s a cause very close to the designers’ hearts.

“Authenticity is a big part of what we do,” Billy Reid, who is on the roster of participating designers along with Maria Cornejo, Thom Browne, Tory Burch, and Prabal Gurung, tells Style.com. “We strive to make the best-quality goods that we can and we take a lot of pride in our work, so we are 100 percent behind supporting the CFDA and our fellow designers through You Can’t Fake Fashion.”

The bags ($200 for the customized totes, $45 for the standard) go on sale exclusively on eBay March 20, with all proceeds going to the CFDA. Above, an exclusive first look at one of the new bags from Milly. We suggest you order fast.

Photo: Courtesy Photo

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