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July 31 2014

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The Farrow Way

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Linda Farrow’s Westway dance party lived up to its name at last night’s bash, luring a group of fashion insiders ready to show off their moves in the old strip joint and fête the end of New York fashion week. As expected, the party was off to a late start thanks to a string of other shindigs around town, but as the clock struck twelve, guests began to filter through the door, including Phillip Lim, Richard Chai, and The Walking Dead‘s Norman Reedus. If the mood was a little more subdued than usual, chalk it up to being situated at the tail end of a long and party-filled week. The boite’s co-owner Matt Kliegman admitted he was still recovering from its new Tuesday night installment dubbed Westgay at Westway, which boasts go-go dancers and a custom neon pink sign with the party’s moniker.

Missing from last night’s scene? Recent collaborator Prabal Gurung, who was celebrating his ICB collection across town and who revived Spring’s oversize sunnies for Fall. (The Blade Runner-esque shades made such an impression on Anna Dello Russo that she swiped a pair from the runway to wear tout de suite.)

“What’s amazing about working with Prabal is he knows exactly what he wants,” said the label’s global marketing director, Tracy Sedino (left, with Lim), who has helmed the eyewear label’s recent buzzy collaborations, which include Alexander Wang, Oscar de la Renta, and The Row. “Other designers usually take vintage frames and rework them, but with Prabal, he literally sketched the design from his imagination; we just helped bring it to life.” Even with New York fashion week winding down, the British cult brand is just getting started—tomorrow Team Farrow jets back to London to launch the latest capsule collections for Jeremy Scott and Charlotte Olympia. As for the latter’s inspiration? “Ostrich feathers and long legs.”

Photo: Benjamin Lozovsky/BFAnyc.com

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