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August 20 2014

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All-Stars In Stella

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They may not be handing out medals for Best Fashion at the 2012 Olympics, but Great Britain is taking a shot at the prize anyway. This morning in London, Adidas unveiled its official, Stella McCartney-designed team kit for the British athletes competing at the upcoming Olympic and Paralympic games in the city. McCartney is a longtime Adidas collaborator—she’s been designing her eponymous range of athleticwear for the brand for eight years. But, as she noted after the unveiling of the red, white, and blue uniforms, taking on the creative direction of the Olympic/Paralympic kits entailed a whole new level of development. “You really have to push the technical when you’re designing for that caliber of athlete,” she explained. McCartney also went on to say that, aside from performance, the athletes she spoke to in the course of researching the project emphasized one priority over any other: “What I kept hearing was that they wanted to feel like a team,” she recalled. “So my challenge was to come up with designs that worked for all these different sports, but that, taken together, all felt unified.”

Photo: Courtesy of Stella McCartney

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  1. ed407e728173348dce56f9e9e6794167 says:

    This is soooooo fugly. Unbelievably so

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