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April 24 2014

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At Prada, Midcentury’s Modern

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Michael Pitt’s most recent trip to the past—courtesy of HBO’s Boardwalk Empire—found him in Prohibtion-era Jersey. But he traded the twenties for the fifties in Miuccia Prada’s ad campaign for her Spring ’12 menswear collection. David Sims shot Pitt in the style of classic 1950s studio portraits. In the behind-the-scenes video above, debuting on Style.com, Pitt channels the celluloid heroes of the decade—a little Elvis Presley, a little James Dean.

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