Since launching their line in 2008, Brooklyn-based hatmakers Molly Yestadt and Jane Pincus of Yestadt Millinery have had an unmistakable cool factor that has drawn the likes of Marc Jacobs, Thom Browne, and Vena Cava’s Sophie Buhai and Lisa Mayock to enlist their services. So It comes as no surprise that the duo brought on a very hip crew of friends, including Matt Kliegman, Dev Hynes (who, you might recall, was on the arm of Alexa Chung during the recent runway shows), and Coco Young, to shoot their Spring ’12 video, debuting exclusively here on Style.com.
“The drive behind this collection was really to try to capture that very light, very summery feeling through the fine woven straws we used,” Yestadt tells Style.com. “We manipulated the shapes with minimal trimming and let the materials shine in their natural, raw states, and I think this translated to the video through Matt’s unique vision and Dev’s light and winding soundscape.”
In the short film, shot on the Long Island Sound, Young and Lyle Lodwick show off some of Yestadt Millinery’s best sellers, like wide-brim hats and boyish baseball caps, as they flit about enjoying the final days of summer (to custom sounds by Hynes). “[We wanted] to capture that late-summer love—it’s hot as hell, the shadows are long, and you can’t help but to get the sense that September is quickly approaching,” says Yestadt. Luckily for us, spring has only just started and the lazy days of summer are ahead.