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April 25 2014

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Kelly Bergin Takes A Lap

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Since launching her namesake collection in spring 2010, L.A.-based designer Kelly Bergin has reigned in the California-cool domain. For Spring ’12, the designer continued with her unfussy, luxe approach, using solid neutrals and a pop of bright red for her collection of separates and dresses. To highlight the brand’s L.A. influence, Bergin brought on director Glynnis McDaris to create a short film, entitled The Lap, featuring model Sidney Williams (who was one of the subjects featured in Hedi Slimane’s recent MOCA exhibition, California Song, depicting California youth culture). “The Lap uses the ubiquitous L.A. pool as an object of fantasy,” says Bergin. The clothes (available on Net-a-Porter) also become objects of desire in the film: “The pool also serves as a lens that abstracts, refracts, and distorts the shapes and colors of the clothing and surrounding scene, enhancing the dreamlike quality.” Watch Williams take a dip in the pool in The Lap, which makes its official, exclusive debut here on Style.com today. Warning: Don’t try this at home—Bergin doesn’t proclaim to be making waterproof clothing just yet.

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