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July 31 2014

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Loomstate 321: 3 Ways 2 Wear 1 Piece

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“We want to reinvent the way women think about their clothes,” designer Rogan Gregory, who co-founded the ready-to-wear label Loomstate with his partner Scott Hahn, tells Style.com of their new multipurpose 321 collection. “[Loomstate] 321 gives women the freedom and creativity to transform their look, based on their mood and functional need, with one piece.”

The multifunctionality of the new collection (some pieces can be reversed and rotated to make as many as eight different color combinations) is an obvious extension of the brand’s sustainable design-meets-style motto. And, although clothes with so many different wear options usually offer the function without fashion, Gregory and Hahn have managed to maintain the chic quotient. The 321 offerings ($165 to $295) include seven styles (dresses, a cardigan, and a tank top), all made of tencel—a quick-drying, wrinkle-resistant knit fabric with yarns originating from natural tree pulp. For spring, the pair included neutrals, like khaki and black, along with pops of bright pink or yellow, inspired by the likes of color theorist Josef Albers and Mark Rothko.

“I see a woman on the North Shore of Hawaii wearing the Shira tank as a cover-up on the beach—but I easily picture a woman in New York City wearing the Aya tank under a blazer on her way to work,” explains Gregory. “The colors and reversibility of 321 create a lot of different options…imagination is the only limitation.” Here, in a Style.com exclusive video (below), Loomstate 321 shows off a few of those options (but feel free to let your imagination run wild). The collection is available now on Loomstate.org.

Photo: Courtesy of Loomstate

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