What’s Up? L.A.
“It’s inspired by that winsome time period in your life that she just captured so well,” Wren designer Melissa Coker said last night of What’s Up?, the short film by Gia Coppola presenting her Spring ’12 collection (and Fallon jewelry collaboration). “Everything from the way Gia captured light to the performances was so inspiring.” The film made its official debut during New York fashion week in September, but last night, Coker and Coppola set up shop at Kristen Lee and Brady Cunningham’s West Hollywood boutique Tenoversix, where they were joined by the likes of Clémence Poésy, Nora Zehetner, Allison Miller, and Fashiontoast’s Rumi Neely, for the film’s coming-home party of sorts.
To tell her story, Coppola—along with Lula‘s Leith Clark as stylist and creative director—chose a teenage protagonist and set her against a languid Los Angeles afternoon haze. Filmed on location at Coppola’s mother’s house during what Angelenos affectionately dubbed “Carmageddon,” the movie shoot faced its challenges when the city effectually shut down as the famed 405 freeway was closed for repairs. It was that isolation that rang true for Coppola’s heroine, 16-year-old Bella Zarember. “We were at my mom’s house with the freeway in the foreground and we just felt stuck. The feeling of that weekend began to really shape the project,” she told Style.com before the screening. Equally influential was Coppola’s own southern California upbringing. “Just being back in my room,” she recalled of the experience, “it reminds you of that feeling of not being able to drive and just feeling confined.” Cue the signature Coppola take on teen angst—an unlikely but fitting backdrop for Coker’s playful Spring collection.
about this blog
- editor matthew schneier covers all the news in style, from high street to high fashion, with dispatches from new york, l.a., london, paris, milan, tokyo, beijing, and more