September 1 2014

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Zara Fêtes Its New U.S. Flagship


“We’re exchanging songs for shirts,” announced Matt Berninger, front man of the Brooklyn band the National at last night’s opening of Zara’s Fifth Avenue flagship store that drew the likes of Jen Brill, Todd Selby, Hanne Gaby Odiele, and Narciso Rodriguez. The fête celebrated the Spanish brand’s largest outlet in the United States, spanning four floors with more than 32,000 square feet devoted to women’s, men’s, and children’s clothing and accessories. “I love Zara,” confessed Rodriguez. “They’re so intuitive about what women and men want.” The designer’s recent purchase? Two pairs of red trousers. “Every time I wear them I get compliments.”

Not every guest was well versed in all things Zara, however. “I can’t believe it’s inexpensive,” mused first-time customer Rafael de Cárdenas, eyeing a men’s suit. “It doesn’t look cheap; I’m impressed.” Also ogling the menswear was Zara virgin Jen Brill. “I never shopped here, but Carlos Mota once wore this amazing white blazer with blue piping and I still think about it,” the Chanel ambassador told Meanwhile, Kate Schelter extolled the brand’s timesaving virtues. “You can walk in and within 15 minutes find a piece to wear that night,” enthused Schelter, in a monochrome look punctuated with a gold bib necklace. “People keep asking me if my outfit is Zara tonight…nowadays people can’t tell the difference.” She added with a wink, “It’s not, but it goes to show you that Zara can look like Valentino.”

Photos: Courtesy of Ioulex

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