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July 30 2014

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Zimmermann Heats Up NYC

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After planting her first stateside shop in L.A. last year, Australia-based designer Nicky Zimmermann decided the time is right to spread her roots to the other coast. “We’ve been looking for a space in New York since we had our [temporary] summer store on Greene Street the summer before last,” the designer, who is in town this week to debut her new shop, tells Style.com. “It’s taken us that long to find what we wanted.” After searching far and wide, she found a more permanent home for her ready-to-wear label, Zimmermann, in downtown New York. “The store on Mercer Street just feels like the right space for Zimmermann—it’s quite intimate but has these great high ceilings that gives the store some presence. I love it.”

The airy, 1,300-square-foot store, with its crisp white walls, maintains the same casual vibe that has come to be the brand’s signature. “We wanted the New York store to feel fresh and sexy, in a casual Australia sort of way. With all our stores we try to give them a common feeling of optimism while still allowing each space to have its own unique personality,” says Zimmermann.

The store is home to Zimmermann’s collection of ready-to-wear and swim items (like the best-selling Rebellion lace dress from Spring and the Devoted triangle-bra bikini), as well as a number of rash guards and bikinis (launching for summer) exclusive to the designer’s two U.S. shops. “We have these great rash guards that we have been working on recently and we’ve introduced some new bold color injections that will look great with summer skin later in the season,” she says. (Translation: New Yorkers might need a little time to catch up to that year-round Aussie tan.) Also coming soon: Zimmermann’s U.S. e-commerce shop, launching in late April, and a full children’s swimwear line. “We will introduce the complete collection of kid’s swim and resort, which everyone absolutely loves in Australia, and we think it will be really well received here,” she reports. She also hinted at another California location, or potentially Miami, as the site for the next Zimmermann retail outlet.

Zimmermann, 87 Mercer St., NYC.

Photos: John Aquino

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