A Warm Welcome
“I felt like the neighborhood was lacking in stores that you just want to hang out in and see what the other girls are wearing,” said PR veteran Winnie Beattie (pictured, left) last night at the opening party for her new Nolita boutique, Warm. A self-described “urban hippie,” Beattie grew up in Hawaii and met her husband, Rob Magnotta, while surfing in Montauk, so she wanted to create a personal, sunny environment for her store. Inside, you’ll find hard-to-find labels like Yvonne Sporre and Roseanna, as well as more recognizable ones such as Vanessa Bruno and Jérôme Dreyfuss, along with kids’ clothes and home goods.”[It's] dirty French girl meets SoCal,” she said of the aesthetic.
Indeed, the small space feels like a tropical oasis, with the help of fragrant Coqui Coqui candles and oils as well as the fruity shave ice (and Champagne) that was served to guests at last night’s fête. Street-style favorite Hanne Gaby Odiele, who lives down the block from Warm, hosted the gathering and was expectedly dressed-to-the-nines in a Proenza Schouler jacket and Balenciaga hot shorts (Warm sent her some merchandise to wear but alas, her sub-sample-size frame was too small for it). Odiele invited along a slew of her catwalk friends, which made for some premium model gawking, with the likes of Kasia Struss, Julia Nobis, Kate King, Andie Arthur, and adorable couple Sheila Marquez and Christian Brylle all in attendance. “We’ll definitely be spending a lot of time in here,” Odiele, who was hanging out on the couches in the back with her model clan, told Style.com. In anticipation of that, Beattie reported she’s got in-store manicure sessions and more parties in the backyard planned for the near future.
Warm, 181 Mott St., NYC.