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August 30 2014

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Cashmere Is Forever Chic. But Can An Up-And-Comer Make It Cool?

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“I feel there is not enough cool cashmere out there,” says Maria Buccellati of her MB Cashmere Couture Collection by Doriani. “My clients love the twist in my designs and keep my pieces forever so they become timeless, not fashionista. The feel of my designs is that vision of the Italians you see strolling during the weekends in Portofino or Lake Como.”

It may be the mouthful name or the relatively limited presence in the U.S., but odds are Buccellati’s label is news to many. But with fans like Oprah, Elizabeth Hurley, and Angelina Jolie, it may not stay that way for long. Though it’s sold at select boutiques around the globe and Harrods in the near future, in the States, it’s currently available exclusively at Intermix, which will carry not only her ribbed cashmere dresses but also separates (for Fall) requested specifically for the stores. “This way you can also style the tops with your favorite jean for the weekend and with the skirt for work or play,” she says.

Prices start at $250 for a T-shirt and go up to $1,500 for a coat, thanks in part to the fine made-in-Italy production courtesy of Doriani. “Actually, it was a meeting with Andrew Rosen that made me decide to produce with Doriani,” Buccellati says. “He has been keeping an eye on my work and also gave me great advice that I am following.” Given that Rosen has great taste in collaborators and a proven willingness to invest—in the likes of Proenza Schouler, Rag & Bone, and Alice & Olivia, among others—it’s a safe bet that his eye on her work will soon attract plenty of others.

Photo: Courtesy of Maria Buccellati

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