Following in the footsteps of Karl Lagerfeld and Giambattista Valli, Alberta Ferretti unveiled her limited-edition collection for Macy’s yesterday. To celebrate the launch, the Italian designer was on hand at the Herald Square store last night, where the likes of Glenda Bailey, Wendi Murdoch, and Mickey Boardman turned out to support her.
“It’s difficult because for a big designer, it’s important that the fit and quality is different from your normal low-price dress,” Ferretti told Style.com. “I’m really happy about the realization of the collection. They made them young, modern, fresh—not cheaply made. Maybe I will buy too, why not?” she added with a smile.
And shoppers liked what they saw in the collection ($49 to $119) of bright summer dresses and light knits, with the long white maxi dress being a crowd favorite. (At left, model Shu Pei Qin wears one of the collection’s floral peasant dresses.) “I would probably buy this and wear it every single day of summer—I’ve just got to have it for the Hamptons,” one shopper said. Will there be more mass Ferretti on the horizon? The designer remained tight-lipped, saying, “We did the Eco collaboration with Emma Watson and now this, so we are exploring other collaborations at this point.”