September 1 2014

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Opening Ceremony Takes On London


It looks like there will be more than one opening ceremony at the upcoming London Olympics. Today, WWD reports that New York-based retailer Opening Ceremony is temporarily setting up shop at 31-31 King Street just before the 2012 Olympics get under way. The 3,000-square-foot pop-up shop, housing O.C.’s ready-to-wear line and collections from Olympia Le-Tan to Maison Michel, a debut Adidas x Opening Ceremony collection, and exclusive Olympic pieces from the likes of Proenza Schouler, Pamela Love, and Chloë Sevigny, will be followed by the brand’s first shop in Europe, opening in the fall (also reportedly on King Street).

“In the last ten years since we first opened our doors on Howard Street in New York, Opening Ceremony has expanded to Los Angeles and Tokyo, but we have had our hearts set on London since the beginning. Covent Garden is an historic, global shopping destination and we’re looking forward to what Opening Ceremony will add to its exciting future,” O.C. founders Humberto Leon and Carol Lim (pictured) say. Also on the horizon: a Topshop “sport-inspired” collection, due to launch in July.

Photo: Joe Schildhorn /

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