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April 20 2014

styledotcom Must be the night fever. stylem.ag/1ncyFYw

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Tavi Time

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“I was a choir kid for a long time; it’s a nice thing to know how to do,” Tavi Gevinson revealed to Style.com of her vocal talents, while on the Los Angeles set of Wren’s Fall ’12 video shoot. Directed by Sarah Sophie Flicker and Maximilla Lukacs, the film (featuring Wren’s footwear collaboration with Minnetonka) quickly became a reflection of Tavi’s own style evolution. “We went into the project with this new wave sixties vibe,” explained Wren designer Melissa Coker of the film’s retro aesthetic, styled and creative-directed by Lula editor Leith Clark. “And since Tavi has been going that way naturally with her own style, she immediately came to mind.” Enter Tavi singing Dory Previn’s 1970 classic “Beware of Young Girls,” a pitch-perfect homage to an era that equally informs Coker’s Fall collection in print and silhouette. “The song’s about a young girl and it’s being performed by a young girl, but it has the weight and sophistication of an older soul,” says Coker.

The transformation came naturally. “My style used to be a lot about colors and prints on their own, outside of any cultural context, just looking at the colors and images and composing it all like a painting,” she said. And now, nearing her sweet 16, her choices convey more purpose. “Now, I’m more interested in the context of it, and for some reason the sixties style really appeals to me—the hairstyles and the makeup and the prints. I get excited to wear these clothes and have this hair and embody that world a little bit more.” And while Coker channels that winsome element that so keenly characterizes the Wren girl, Tavi is plum for the part. “I like trying to create some sort of character with every outfit that I put on.” Before the film screens at a private party in New York tonight, Style.com has the exclusive first look at the full film, below.

Photos: Todd Weaver

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  1. MOHIT says:

    LOOKING SO NICE