Building A Better Barneys
While Barneys’ Madison Avenue flagship is getting an extensive renovation, the retailer’s online home is getting some work done, too. This week, Barneys revealed the new, revamped Barneys.com, with new features to streamline browsing and product suggestions from a host of influencers, including Mary-Kate and Ashley Olsen, Julianne Moore and her stylist Leslie Fremar, and Rachel Chandler Guinness and Tom Guinness.
Among the new tools is a “Favorites” feature, which allows you to make categorized lists of your go-to designers, favorite products (those exclusive to Barneys are marked XO—Exclusively Ours), options in your size, and your preferred color choices, all of which can be shared across social media platforms like Twitter, Pinterest, and The Fancy. If you’re looking for ideas, there’s also a “Most Loved” section, which shows the products the most customers “Favorite.” And the editorial sub-site The Window now has designer pages as a home for each brand available to its customers. Once you’ve figured out what you want to buy, it’s just two clicks away.