August 23 2014

styledotcom Three questions for a powerhouse player in Brazil's fashion scene:

Subscribe to Style Magazine

Foreign Exchange: Alexander Wang Brings New York To Beijing


“It’s about energy, doing something different—bringing a bit of New York to Beijing,” Alexander Wang shouted over the din at a party celebrating his new flagship in Beijing on Friday night. For Wang, “different” meant going underground, literally: The bash took place in the subterranean parking garage beneath his store. (The invitations? Battery-powered traffic wands.)

Entering the two-story shop in the city’s Sanlitun Village North complex, where Wang joins Balenciaga, Lanvin, and a spinoff of Dover Street Market, guests first sipped Champagne within a glam-modernist interior of gray terrazzo floors, white marble plinths, and bronzed mirrors before being ushered into an elevator heading downstairs. Once there, hundreds of revelers including Zoë Kravitz, Penn Badgley, model Du Juan, and Beijing it girl Mega Meng Meng could be found packed inside the blue-lit parking garage, thumping to tracks courtesy of Diplo and a performance by A$AP Rocky. “This is out of control—I can’t hear a thing and love it!” one local heiress was (barely) overheard saying.

Before long, the party reached its apogee with a seemingly spontaneous act of catharsis: The crowd of partiers, models, and socialites sent sprays of bottled water, Absolut vodka, and Yanjing beer flying all over. The shopping center’s famously persnickety management probably wasn’t happy. But just before midnight, Wang’s mother, Ying, could be spotted heading out with a big grin on her face.

Photos: Sim Chi Yin

Designer Update