August 20 2014

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His Range Is Rio


With the 2014 World Cup and 2016 Summer Olympics (just 1,548 days away for those of you who are counting) on the horizon, Brazil is hotter than ever. Macy’s is celebrating the vibrant country with its latest campaign, A Magical Journey to Brasil. Enter Francisco Costa for a collaborative capsule collection. “I felt so honored when Macy’s approached me because it is a tribute to my home country,” Costa, who is originally from Guarani, Brazil, said this morning at a preview of the new range. He went on to explain that he drew inspiration from a snapshot of sunshine hitting the pavement—inspiration that comes through in the palette of warm neutrals. Ever the minimalist, Costa’s designs for Macy’s have streamlined silhouettes and modern silver hardware accents that are characteristic of his looks for Calvin Klein Collection, rather than his native country’s more Carnaval-friendly fare. Of course, these pieces come at a fraction of the price. The new line ($135-$180) is Costa’s first foray into fast fashion; it will hit stores later this month.

Photos: Courtesy Photos



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