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July 31 2014

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Michael Kors, Living Large

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Michael Kors has a larger-than-life personality and even bigger ambitions for his namesake luxury brand. Coinciding with the debut of two new boutiques in Madrid and Taipei earlier this week, the designer just opened his largest lifestyle store to date at 667 Madison Avenue yesterday. With soaring 22-foot-ceilings, an 18-foot-high video screen (yes, campaign model Karmen Pedaru looks that much more beautiful when she’s blown up in high definition), and logo-etched glass walls complemented by custom steel fixtures, the 6,655-square-foot bi-level retail space is double the size of the previous location, which was located just next door. The new digs still have that clean, minimalist aesthetic that is characteristic of most MK stores, but the immense size better balances the burst of vibrant colors found in the current summer collection on display (accessories from both Collection and MICHAEL Michael Kors are available upstairs, while downstairs is entirely devoted to the less expensive line’s clothing). Speaking of, to celebrate the upgraded digs, Kors brought in Leandra Medine, a.k.a. The Man Repeller (the label’s second collaboration with the blogger), to style the mannequins the night before opening the store’s doors to the public. Whether Michael Kors, a name so intricately tied to sexy American sportswear, is man repelling? Well, that’s up for debate.

Michael Kors, 667 Madison Ave., NYC.

Photos: Courtesy of Michael Kors

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