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August 20 2014

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Schiap Is Back

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Ever since Diego Della Valle bought the name and the archive of Elsa Schiaparelli’s legendary house, he’s kept his plans for its future mum. But the opening of the Schiaparelli/Prada show at the Met and tonight’s Costume Institute Gala made the timing perfect for a big announcement: Schiaparelli is coming back. (Della Valle was on hand this morning for the exhibition’s press conference.) The revived label has no designer yet attached, but it does have a spokeswoman: Farida Khelfa (pictured), muse to Azzedine Alaïa and Jean Paul Gaultier, who will reportedly wear vintage Schiaparelli to tonight’s gala.

“The idea with Schiaparelli is to propose the brand with all its modernity, and represent dreams, art, and all the most sophisticated things we can do,” says Della Valle. “This brand doesn’t have to get involved in the frenetic world of numbers, accounts, and dimensions, but it just has to express itself at its best. The heart of this project will be the Parisian maison in Place Vendôme, in the original location where the first atelier was.” Issuing from that atelier will be “accessories, fragrances, and cosmetics, along with some clothing” beginning February. Rumors that John Galliano would helm the label were denied by his spokesperson as well as one for Tod’s Group, Della Valle’s company. The designer is expected to be announced in October in Paris.

Photo: Dominique Charriau / Getty Images

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