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April 17 2014

styledotcom .@elliegoulding joins #StyleMap so we made a playlist of her best tracks. Listen here: stylem.ag/1jO4pjg

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The Fruit Of Her Labors

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Leslie Fremar is routinely voted one of the most powerful stylists in Hollywood—powerful enough, it seems, to get even star clients like Reese Witherspoon and Charlize Theron to wear Fruit of the Loom. The trick: She designed it herself. The new collection of Fremar’s line of French-seamed tees, sinuous tanks, long cardigans, and more launched yesterday at New York’s Beauty & Essex. The rationale for the line is simple: “There were cheap T-shirts, and then there were really expensive T-shirts, $200 T-shirts, $300 T-shirts,” she says. “I wanted to have the luxury of really soft cotton with a perfect fit that’s affordable”—but the possibilities are many. “I always like some casual element in whatever I’m wearing,” Fremar explains, “because I like to be comfortable.” Even at the most rarified of events? “Fruit of the Loom on the red carpet?” She pauses. “That’s great. If you want to wear a T-shirt with a ball skirt, I won’t say no.”

Leslie Fremar for Fruit of the Loom is now available at Bloomingdales, www.bloomingdales.com.

Photo: Getty Images

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