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August 22 2014

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Custom Chai For A Cause

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On a casual Thursday afternoon, Richard Chai (pictured, right) and Hilary Rhoda (pictured, left) were reminiscing over their nearly ten-year-long friendship (which dates back to before the supermodel got her big break as the Spring ’06 Balenciaga exclusive, according to Chai). The designer put finishing touches on a custom gown Rhoda will debut at a cocktail party hosted by EFFEN Vodka in honor of Chai tonight at the Dream Downtown. “Hilary is super easy to fit, we just have to take it in a bit. Look at how in-shape she is,” he said, gesturing to Rhoda’s tennis-toned biceps before adding a few more pins to the bust of the hand-pleated, crinkled chiffon number, which will be auctioned off to benefit Design Industries Foundation Fighting AIDS following the event. This marks the second time Chai has partnered with EFFEN and DIFFA (as part of an ongoing collaboration with the spirits label), having created a bar-lounge installation for the Dining by Design tour back in March. It also represents a recent push on Chai’s part to re-enter the eveningwear arena after having focused on his contemporary Love line for the past few years. He has since been filling special requests for his black-tie fare, like the custom tuxedo Nick Jonas wore to the Met ball. Keep your eyes peeled for starlets wearing custom Chai looks on the red carpets leading up to the Fall ’13 launch of his eveningwear capsule.

Photo: Courtesy Photo

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  1. HninYeeKhant says:

    it’s smart

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