Jérôme Dreyfuss Sets Up Shop On Rue Jacob-------
“Who Says Men Don’t Like Bags?!!!” reads one of the in-store ads at the just-opened Monsieur Dreyfuss boutique in Paris. Certainly not Jérôme Dreyfuss. The designer celebrated his recent expansion from women’s to men’s accessories last night on Rue Jacob, site of the aforementioned men’s shop and of a new 1,000-square-foot retail space for his eponymous women’s line.
Dreyfuss has now built a little domain for himself in this relaxed corner of Saint-Germain, home of the galleries that popularized postwar European furniture designers like Charlotte Perriand and Jean Prouvé. Serge Gainsbourg used to live nearby. “You get the feeling you’re going to see Woody Allen at the corner of the street,” Dreyfuss explained. In fact, he added, he did once, but didn’t introduce himself, despite having the perfect conversation starter: Carla Bruni used one of his bags in Midnight in Paris.
On this night, mostly Parisian friends and followers (including Dreyfuss’ wife, Isabel Marant) sipped Champagne in the street as cars and Vélib’ cyclists squeezed through. Some of them were the pals, including a photographer and a ballet dancer for the Opéra de Paris, for whom Dreyfuss originally designed his men’s bags—which come, by the way, in leather and canvas and often with detachable compartments. “I don’t think they’re super fashionable, I think it’s just what people need,” Dreyfuss offered. “I never asked myself the question before, ‘What do I need?’ When you’re a man, you always get the feeling you don’t need anything. But in the end it’s interesting to see you can create some needs.” And, of course, a new shop or two in which to satisfy them.
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