August 29 2014

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Pilotto At The Palazzo


The more you look at a Peter Pilotto print, the less you understand it. That’s got to be at least part of the charm and the appeal of Pilotto and Christopher De Vos’ print-mad label, which showed its Resort collection here in Florence as the invited guests of Pitti W last night. Their venue was the thirteenth-century Palazzo Borghese, one of those incredible, noble residences that barely attract everday notice, as if they weren’t in short supply. (In fairness, here, they aren’t.) The clash of the august setting with Pilotto and De Vos’ ultramodern prints was, of course, intentional. It was one they played up by using the event to take visitors, all 2 million of them, it seemed, crammed into the sweltering manse, behind the curtain. Their prints come courtesy of the London creative director and tech wiz Jonny Lu, who created a sort of Photoshop algorithm to gin them up. “It’s like a digital kaleidoscope,” De Vos said last night. “It’s very dramatic,” Pilotto chimed in. “I don’t understand how it actually works. It’s all coded, like dot-dot-dot-dot.” The Resort prints come from the program, which is actually a generator that evolved new ones, on giant screens, as the night went on. They not only took over digital monitors but the interiors of the palazzo, too. Back splashes, walls, and rugs were done over in the angular, wild-colored designs, which gave the designers a few thoughts on possible expansion routes. “We are so excited about this idea as well,” Pilotto said of the decor. “It opens up so many possibilities: for interiors, dishes…” As models in the Resort collection stood in the grand ballroom and made slow loops, it made you dream of a world where Pilotto wasn’t only a dress-maker, but a world-creator. The palazzo, hot as it was, certainly made an appealing case study, for the designers as much as their fans. “We’re so spoiled,” Pilotto said. “We’ve been in this palazzo for three days.”

Photos: Giovanni Giannoni

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