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July 28 2014

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The Latest At Ladurée

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Famed 150-year-old French macaron specialist Ladurée has a lot in the oven these days. For starters, downtown New York fans can soon forgo those treks uptown to the brand’s only U.S. outpost, on Madison Avenue. Last night at a private event for editors, reps confirmed the rumors we had been hearing that Ladurée is set to open its largest shop and tearoom in the world on Broome Street in Soho (at the space currently occupied by Barolo). The space, slated to open this December, will feature private dining (by two of its top chefs, whom the brand is flying over from France) and a sprawling garden. And that’s not all for its 150th anniversary celebrations—the company (which has previously collaborated with designers like Dries Van Noten and, more recently, Japan’s Tsumori Chisato) revealed to Style.com that it has tapped Lanvin’s Alber Elbaz to create a custom design for its famously intricate boxes encasing the macarons. Reportedly, Elbaz is still putting the final touches on his Ladurée creation, due out just in time for Paris fashion week in October. Until then, stay tuned.

Photo: Courtesy of Ladurée

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