At Proenza Schouler, “More About An Attitude Than Anything Else”
For its Fall campaign, Proenza Schouler called up one of its favorites from the ranks. “We wanted to focus this season’s campaign on the Proenza Schouler girl,” Jack McCollough and Lazaro Hernandez said. “It was more about an attitude than anything else.” Few girls bring the PS attitude better than Canada-to-Bushwick transplant Meghan Collison, who’s been a mainstay of the duo’s runway shows. (She closed Fall’s.) Alasdair McLellan shot the new images, styled by Proenza Schouler runway stylist Marie Chaix. They’ll appear in select Fall fashion issues, including Love‘s (out now), and debut this week on ProenzaSchouler.com.