Breaking Down the Fall Campaigns-------
The Fall ’12 campaigns started trickling in with magazines’ July issues, and there has been a spate of new ads in the recent August glossies. From a model’s standpoint, landing a campaign is the holy grail in terms of both money and prestige. The reason girls walk in runway shows to begin with (catwalk turns are notoriously underpaid or paid in trade) is to get noticed by the designers, stylists, and photographers who could potentially turn them into a billboard or the face on the side of a bus. Aside from Kate Moss (pictured, above), who appears in the latest from Salvatore Ferragamo (lensed by Mikael Jansson), and Daria Werbowy‘s reprisal at Céline (Juergen Teller previously shot her for Spring ’11), this season has really been about fueling up-and-comers. Case in point: Elza Luijendijk, whose Prada runway exclusive eventually turned into a spot in the coveted campaign shot by Steven Meisel. The 16-year-old Dutch beauty also wowed in Versace’s Fall gothic-chic series with the help of Mert Alas and Marcus Piggott (pictured, below). Kati Nescher has been a huge success story this year, and she scooped up contracts with Chanel and Nina Ricci (and we’re guessing more are on the way in the not-so-distant future).
Overall, the general trend in fresh faces is: The newer they are, the more designers pack in together. Marc Jacobs, Balenciaga, Louis Vuitton, Dolce & Gabbana, and Etro have all put out multi-girl images. The Balenciaga pack is completely unknown: Julier Bugge, Linn Arvidsson, Juliet Ingleby, Anniek Kortleve, and Sophie Hirschfelder—even the most diligent model watchers have no idea who these girls are, but Nicolas Ghesquière always loves to throw us a few head-scratchers. On the other hand, Dolce & Gabbana perfectly cast the more recognizable Italian trifecta of Bianca Balti, Bianca Brandolini d’Adda, and Monica Belluci for its Fall ads.