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July 12 2014

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Campaign Crawford

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Lane Crawford, one of the top shopping destinations in the Far East, has a history of tapping top Asian models for its ads, and this season is no different. This time around, the retailer brought on Ming Xi, Xiao Wen Ju, and Wang Xiao to star in its Fall campaign, shot by Nick Knight. Edward Enninful styled the girls wearing the latest designer pieces from Alexander McQueen, Lanvin, Celine, Stella McCartney, Yves Saint Laurent, and more.

“The concept revolves around the idea of three tribes: Hard Leather, Tribal Street Wear, and Geometrics,” Enninful tells Style.com. “I wanted to play with masculine and feminine, androgyny is always a theme that works, and an exaggerated sense of color and proportion always creates exciting imagery.” Here, Style.com has an exclusive first look at the ad images and the accompanying campaign film.

Photo: Courtesy of Lane Crawford

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