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April 21 2014

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Damir Doma’s New Domain

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When in Paris, fashion lovers know where to find Comme des Garçons: It’s discreetly tucked away inside a courtyard at 54 rue du Faubourg Saint-Honoré. As of this week, it has company, a first flagship by fellow conceptualist Damir Doma, opposite. Doma couldn’t be happier about his neighbors or the space in general—a light-filled triplex with a massive marble stairway by Australian architect Rodney Eggleston (who is also the hand behind the beauty brand Aesop). “I love how he can take a single material and tell a whole story,” Doma said. “Everyone is doing minimalism now, but I didn’t want a minimal space, I wanted to translate my clothes into architecture.” To that end, walls are left raw and the marble unpolished. The only real shine emanates from the designer’s gold-treated jackets themselves, a ceiling in hand-crafted verdigris tiles, and, on a fine day, natural light. There’s a mix of men’s and women’s fashions on every floor, and Doma intends to keep it that way. “I like to bring opposites together,” he said, “and the great thing is that when you have your own home you can do whatever you want.” Standing on the second floor (his favorite spot), Doma noted that now that the men’s shows are over and the housewarming is winding down, he’s looking forward to really using the space to move the brand in new directions—the top-floor lounge is the place to check out exclusive collaborations and products (scarves and a limited-edition perfume are in the works).

Photo: Courtesy of Damir Doma

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