Paradise Now

Rappers have long bragged about repping that Gucci, Fendi, and Prada, but this year, Givenchy is the label with all the street cred. Its graphic birds-of-paradise pattern, in particular, has become a cult status symbol for artists including Jay-Z and Kanye West (the duo also commissioned Riccardo Tisci to do the album art for their Watch the Throne album), Theophilus London, and A$AP Rocky (pictured). Pusha T (member of the Kanye-led G.O.O.D. Music tribe) wears the printed T-shirt under a denim button-down in his latest video for “Exodus 23:1 ,” while in the recent “Street Knock” track, Swizz Beatz cops to “Sitting back in my shirt, Givenchy on my back.” Beatz is perhaps the biggest ambassador of the birds-of-paradise trend. He wore a pair of the pants to the BET Awards and even picked up a limited-edition surfboard to match. Safe to say that when it comes to hip-hop fashion, birds of a feather flock together.

CLICK FOR A SLIDESHOW of rappers wearing Givenchy’s birds-of-paradise print.