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Pringle’s People: Alison Nix And Jake Shortall


Creative director Alistair Carr recently showed off his final efforts for Pringle of Scotland, his Resort 2013 collection, after taking the reins at the label just a little over a year ago. His Fall collection, however, gets its shining moment in the heritage brand’s new ad campaign lensed by photographer Roe Ethridge. He photographed models Jake Shortall and Alison Nix at gallerist Eva Presenhuber’s house in Switzerland (which, as it so happens, was designed by architects Andreas Fuhrimann and Gabrielle Hächler—also the architects behind the new Pringle of Scotland store opening in late 2012). Here, catch an exclusive behind-the-scenes glimpse (pictured, below) of the shooting of the campaign, which features traditional-style portraits of the models overlaying more risqué, dark images of the duo in Carr’s knitwear.

Photos: Courtesy of Pringle of Scotland



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