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July 30 2014

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Put A Bird In It

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“The first time I worked with animals was a large brown bear that stood up on its back legs and ate a gummy bear out of my mouth, giving me a big sloppy kiss,” photographer Ryan McGinley tells Style.com. “I’ve loved working with animals ever since.”

His latest animal fixation? Birds. After his Animals exhibition closed at New York’s Team Gallery just last month, McGinley’s got another pet project out—this time, it’s the Fall 2012 “Birds of Prey” ad campaign for Bono and Ali Hewson’s Edun clothing line. To play up the collection’s graphic knits and jungle-inspired prints, the photographer enlisted a cast of five birds to star in the images alongside models Zen Sevastyanova, Grace Bol, and Miles McMillan (pictured, left). “I love the mix of taking something wild and unpredictable into this very controlled studio environment,” McGinley, who recently took a trip to Africa with Bono and Hewson to meet the people contributing to the Edun designs, says. “The organized chaos is a general theme I’m interested in.” As for whether it was more organized or chaos, he adds, “The birds on this shoot always had a little sense of danger, because they are much larger and more powerful than you might think. Occasionally, they would fly away from the set and we would all just have to be patient and wait for them to return to work.” It wouldn’t be the first fashion shoot where feathers were flying. Here, Style.com has a look at the campaign (pictured, above) and an exclusive behind-the-scenes shot (pictured, below) from the set.

Photo: Ryan McGinley/ Courtesy of Edun

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