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July 30 2014

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Rag & Bone Lands Kate

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Being British, Rag & Bone’s David Neville and Marcus Wainwright are particularly pleased to be opening their first store in London. They’ll show part of their upcoming Spring collection in the new space in September, after putting it on the runway in New York, of course. Today, they’ve released images from their Fall collection campaign, which marks another first for the duo. Playing up their roots once more, they hired fellow Brits Craig McDean and Kate Moss for the images, which were shot on a derelict street in Kentish Town, North London, with McDean working a handheld camera in natural light and Moss wearing minimal makeup. “Kate’s got this effortless quality about her, in her personal style and her attitude,” Wainwright says, “and that really translates… especially in the shot of her smiling.” Style.com has a first look at the photograph, here.

Photo: Craig McDean / Courtesy of Rag & Bone

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