August 23 2014

styledotcom Three questions for a powerhouse player in Brazil's fashion scene:

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When model and music producer Caroline de Maigret sent Johan Lindeberg a Facebook message saying that everything at BLK DNM was “made for her,” the designer seemed to have found himself a new muse. So it was only fitting that de Maigret be the next BLK DNM campaign star, following the brand’s past faces Tanga Moreau and Stella Schnabel. “I had a woman in mind when I created the brand,” Lindeberg told, “and Caroline is somehow exactly like that.” The duo traveled around Paris to shoot the campaign, hitting 15 different locations, including de Maigret’s sister’s house and Le Marais. The chosen image, set to be plastered on the streets of New York starting next week, features a shot of de Maigret from behind, wearing a BLK DNM quilted leather jacket and jeans. Here, has an exclusive first look.

Photo: Johan Lindeberg

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