In the Director’s Chair With Quentin—The Other One
Fashion loves a fashion film, and there’s one name rolling with the credits more often than not at the moment: Quentin Jones. The 27-year-old filmmaker (pictured) has done shorts for Kenzo, Chanel, and Victoria Beckham, and has just completed her latest for Tibi, making its debut exclusively here on Style.com. “There are so many fashion films it’s easy to get bored really fast,” she tells Style.com. “You need to give people a reason to watch your film.” Spontaneity gives hers their particular kick. “Nothing was planned,” she says of the Tibi short, which was created entirely from moving stills, rather than live-action shots. (She works frequently with animation.) “It was all about having the model pose in position after position, which is kind of robotic and sci-fi feeling.”
There are more fashion videos than ever before, but the genre as a whole is still very new. “There are still more editorials than there are videos and people still love those,” Jones says. “It is a new medium, so people are finding their feet and working out what makes them good. I think that artists realize that if they are a good photographer, it doesn’t necessarily mean that they can make a good movie. There are definitely a couple of people that stand out.” (Among them, in Jones’ opinion: Ruth Hogben and Barnaby Roper.) Her career is still young, but Jones may be well on her way to joining their ranks. Up next, she’s taking her show to the small screen, creating a television commercial for Target and Neiman Marcus’ holiday collection, and after that, a project with Louis Vuitton.