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August 21 2014

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Model Slash: Rocker Harmony Boucher

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They’ve got the face, the body, a portfolio full of ad campaigns and editorials shot by top photographers in the industry, and a runway roster to match. But with our new “Model-Slash” feature, Style.com profiles girls whose ambitions and drive extend beyond the catwalk.

Growing up with a rock ‘n’ roll father, four musician sisters, and a name that was seemingly predestined to be in the limelight, 25-year-old Harmony Boucher (pictured) became the lead singer of her first band in elementary school, and has been a consummate frontwoman ever since. Boucher, who is the face of London-based electro-pop act Vuvuvultures, has also been recognized in the model set for her androgynous appeal. Since she started modeling about a year ago, Boucher has been typecast as the edgy tomboy, appearing in editorials for publications including Dazed & Confused, i-D, Garage, and AnOther magazine (she’s not as destined for the runway—she’s only 5’8″). “They want my certain look,” Boucher told Style.com over the phone. “They’re like, ‘Oh my God. You look like a girl who looks like a boy,’ and I’ve heard that since I was nine years old so I’m kind of numb to it now.”

Vuvuvultures (think riot grrls for the Internet generation), earned a buzz on the East London underground scene with music videos like “I’ll Cut You” and “Pills Week.” The band formed in 2009 when Boucher followed girlfriend and bassist Nicole to a rehearsal, and ended up singing on a few of the tracks they were recording that day with producer Paul Ressel (also the keyboardist in the band). The group instantly clicked and began touring as Bunny Come, but Boucher explained they eventually outgrew that name. “The music we were doing before was a bit more dance-y and high-energy, and what we’re doing now is a bit darker, so we started going by Vuvuvultures.” After releasing their debut EP VVV earlier this year, Boucher and company have been busy working on a full-length album, “gigging” in East London, and putting on a DIY warehouse party called The Island, where Vuvuvultures and other like-minded artists perform weekly. Boucher admits that she lives for her time onstage: “Performing is an escape from the real world and you just get to be mental,” she said. “When I sing is one of the only times I don’t have to think about anything but what I’m doing, being in the moment.” However, she’s discovered that modeling definitely has its benefits, too. “I’ve learned how to use my body better and am more aware of how I look onstage.”

Photo: Courtesy Photo

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