Todd Snyder’s Postcard From Tokyo
The fashion world is getting to know the name Todd Snyder, and he’s working hard to make sure it’s one they won’t forget. The New York-based menswear designer earned a CFDA Swarovski nomination this year, which put him in a category with Phillip Lim and Antonio Azzuolo, and was also tapped as a GQ Best New Menswear Designer pick. In between finishing up his Gap capsule collection (launching in October) and prepping his New York fashion week show, he made a visit to Tokyo to visit his denim factory (and have a little fun, too), and sent back the shots below.
“Checking out the selvage shuttle looms at Kuroki denim mills, the best denim in Japan. It’s the Mercedes of denim and chino. All of our selvage chino comes from there.”
“Tats on my left with Mr. Kuroki to my right—the mills are second-generation family-owned. They are so proud of their factory and product. How cool does Mr. Kuroki look in dark rolled-up denim jeans? He’s 60 years old.”
“This is the starch they use for the indigo yarn, which makes it easier to weave the fabric. Great packaging.”
“Tsutaya Books has an amazing selection. They have an entire building devoted to auto, racing, and motorcycles books and they also have an archive of all the fashion magazines dating back to the fifties. You could spend days in there and never get through it all.”
“Wildlife Tailor is the coolest store in Tokyo. They carry everything from Todd Snyder to John Smedley to Bates hats.”