Condé Nast Renews Its Vow To Avoid Using Underage Models
Last May, Vogue announced via its new Vogue Health Initiative that models under the age of 16 would no longer appear in the pages of any of its editions—a claim that was tested when blogs and media outlets discovered a 15-year-old model in a recent issue of Vogue China and rumors of another in Vogue Nippon. Condé Nast International announced that it will redouble its efforts and apologized for the use of the younger models. The company issued the following statement, which will appear on the Web sites of all 18 international editions of Vogue.
“The Vogues around the world are strengthening steps to ban the use of underage models in the magazine as part of their Vogue Health Initiative, which was announced in the pages of the fashion Bible in last June’s issue.
All model agencies will be asked to provide documentary proof of the ages of models who are not well known, or they will not appear in the magazine. The new, tough rules follow a mistake in the August issue of Vogue China when the image of a 15-year-old model
appeared in an article on up-and coming-models. According to China Vogue editor Angelica Cheung, the article was prepared before the Health Initiative was announced, and editors failed to catch the slip-up. She commented, “It happened under our radar, and we are truly sorry. We will make sure it doesn’t happen again.”
A few blogs and a newspaper in Paris have reported a shoot involving an underage model for Japanese Vogue. Condé Nast International officials clarify that an advertising promotion shoot had taken place but was pulled from the magazine because of the model’s age and will not appear.
Jonathan Newhouse, Chairman and Chief Executive of Condé Nast International, said, “The Health Initiative banning underage models is very serious, and we will reinforce it. I apologize for the error which took place in China. We will do everything possible to prevent future errors.”
Condé Nast officials pointed out that occasionally a Vogue will publish an article or supplement devoted to children’s apparel, and that the ban on young models did not apply to articles about children dressed appropriately in children’s clothing.”