Eliza Cummings Fronts Fenton Spring ’13-------
For Fenton designer Dana Lorenz’s Spring ’13 ad campaign, it was model Eliza Cummings or bust. “We had to have her,” Lorenz tells Style.com. “She flew in for one day to NYC specifically to walk Marc Jacobs, and we made it work to shoot her in the few hours before her call time.” Here, Style.com has the exclusive first look at the campaign (lensed by Sharif Hamza), featuring Fenton’s newest candylike, oversized baubles—a departure from some of her more gothic turns in past seasons . “I really wanted to convey a sense of strength and color this season,” the designer explains of the collection, highlighting the geometric Shinde pendant. “I looked to the oversized, structured jewelry of Ambaji Shinde for Harry Winston from the fifties and sixties and the geometric, illusion-esque formica works from Richard Artschwager.” Look out for the collection on her newly launched e-commerce site FentonUSA.com this spring.