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April 19 2014

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EXCLUSIVE: Behind The Scenes At ICB’s Digital Fashion Show

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Backstage at a fashion show? Been there, hundreds of times. But backstage at a digital fashion show? Never. On the Friday before Labor Day, Prabal Gurung and his ICB team gathered at a studio in Williamsburg to shoot the label’s second digital show, which goes live online tomorrow morning, and I was happy to sign up for the meta experience. If a show is virtual, does a backstage exist?

ICB was one of the original brands to sign onto KCD’s digital fashion show initiative last season—and its sophomore effort promises to be a more engaging experience than the first. Gurung hired Magnus Berger and Tenzin Wild as creative directors, and the Last Magazine co-founders (who joined a crew that included stylist Tiina Laakkonen, Gurung’s show producer Stacy Striegel, and at least 50 other fashion professionals, six of whom were wielding cameras), produced a set inspired by Richard Serra sculptures. Instead of walking down a straight runway with a plain white background, the models navigate through a maze. Part of the pleasure at a runway show is seeing the reactions of the people around you. Until KCD signs a partnership with Second Life, we’ll content ourselves with the Serra-esque walls.

Here, some photos from the “backstage.”


Photos: Courtesy of ICB

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