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July 28 2014

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Exclusive First Look: The Shops At Target Pop-Up

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The fall installment of The Shops at Target, featuring over 230 designs from Kirna Zabête, Odin, The Curiosity Shop, and Patch NYC, officially launches globally September 9. But before then, the retailer is set to unveil its one-night-only New York pop-up shop for Fashion’s Night Out tomorrow. “The collaboration with Target is our first design effort,” Beth Buccini, one half of the Kirna Zabête duo along with Sarah Easley, tells Style.com. “We challenged ourselves to make the product strong enough to be worn with the luxury designer items we sell at Kirna Zabête. High-low dressing is the new reality.” The success of the previous designer Target collaborations has more than proven that fact. (“I have a super-cute Jason Wu for Target T-shirt that I’ve worn everywhere from horseback riding to fashion shows, and a Proenza Schouler dress that is a vacation favorite,” she admits. “However, the pièce de résistance is my Missoni x Target bike.”) We’re expecting this round will be no different from the last, so if you are hoping to snag some of these pieces, we advise you to get there early tomorrow. Here, Style.com has the first look inside the shop.

The Shops at Target pop-up, 440 W. 15th St., NYC.

Photos: Steve Eichner

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  1. shopsar says:

    Wow that is pretty cool store! I gotta check it out!!

    http://www.shopsar.com

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