August 29 2014

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Fay Spring 2013


Label: Fay, designed by Tommaso Aquilano and Roberto Rimondi of Aquilano.Rimondi and owned by Diego Della Valle’s Tod’s Group.

Need to know: Aquilano and Rimondi took the reins at this previously outerwear-focused brand last year, tasked with adding ready-to-wear to the mix. For Spring, they’re thinking 1960s: shifts, safari jackets, and minis in gelato colors, luxed up with either patent trim or real crocodile patches.

Where to find it: The brand is in expansion mode, looking for new accounts across the globe, which explains the splashy presentation at Milan’s Palazzo Gallarati Scotti and an all-star casting that included Cara Delevingne and Ava Smith scuffing around the place in patent Chelsea boots.

Photo: Courtesy of Fay

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